Elaine Kaufmann
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International Design, drawing by Elaine Kaufmann

You & Us: UBS, 2008, acrylic paint on paper, 28.6" x 20"

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Your Mother Country Appeals to You explores how contemporary advertising articulates a utopian vision as a means to further an agenda of profit and corporate power. Despite the failure of the Soviet Union to achieve a state that lived up to its rhetoric, its propaganda posters remain some of the most recognizable symbols of government idealism. This project combines the imagery of Soviet posters with the text of contemporary advertising, juxtaposing text and image to expose the emptiness of flowery corporate promises.